Nike Air Max

The Nike Air Max line is one of the most iconic and influential sneaker series in history, celebrated for its groundbreaking design and visible Air cushioning technology. First introduced in 1987 with the Air Max 1, designed by Tinker Hatfield, the collection revolutionized footwear by merging performance innovation with bold, expressive style. What began as a running shoe has since evolved into a global fashion and cultural phenomenon.

Each Air Max model — from the Air Max 90 and 95 to the 97, 270, and modern iterations like the Air Max Dn — carries its own legacy of design and storytelling. The visible Air unit, originally created to showcase Nike’s cushioning technology, became a symbol of creativity, comfort, and self-expression. Collaborations with artists, brands, and designers such as Travis Scott, Patta, and atmos continue to redefine the line’s legacy across generations.

Nike Air Max represents innovation, heritage, and individuality. It’s more than a sneaker — it’s a movement that connects sport, fashion, and culture. Decades after its debut, the Air Max continues to inspire design evolution and remains one of Nike’s most enduring icons.