ASICS by Model

ASICS is a Japanese athletic footwear and apparel brand founded in 1949 by Kihachiro Onitsuka, originally under the name Onitsuka Co., Ltd. The company’s name—an acronym for the Latin phrase Anima Sana In Corpore Sano, meaning “A Sound Mind in a Sound Body”—reflects its philosophy of promoting physical and mental wellness through sport. ASICS has built its reputation on innovation, performance, and quality craftsmanship, creating gear that enhances both professional athletes’ and everyday runners’ experiences.

The brand is best known for its high-performance running shoes, featuring proprietary technologies like GEL™ cushioning and FlyteFoam™ midsoles that deliver exceptional comfort and support. ASICS blends cutting-edge engineering with ergonomic design, allowing for natural motion, stability, and durability across a variety of terrains and training conditions.

Beyond performance, ASICS has become an influential name in lifestyle and fashion through its Onitsuka Tiger line and collaborations with brands like Kith, GmbH, and Vivienne Westwood. This dual focus on sport and style positions ASICS as a global leader in footwear innovation—bridging athletic excellence with timeless design and modern streetwear appeal.