ASICS by Model

ASICS is a globally respected Japanese athletic brand celebrated for its innovation, craftsmanship, and performance-driven design. Founded in 1949 by Kihachiro Onitsuka, the company’s name—an acronym for the Latin phrase Anima Sana In Corpore Sano (“A Sound Mind in a Sound Body”)—reflects its core philosophy of promoting holistic well-being through sport. ASICS has built its reputation on producing high-quality footwear and apparel engineered to enhance both athletic performance and everyday comfort.

The brand is best known for its pioneering advancements in running technology, including its signature GEL cushioning system that revolutionized comfort and shock absorption. ASICS’ footwear lineup, from the GEL-Kayano to the GEL-Lyte series, balances precise biomechanics with sleek design, appealing to professional athletes and lifestyle consumers alike.

Beyond performance, ASICS has also gained traction in the fashion and sneaker communities through collaborations with designers, boutiques, and cultural tastemakers. Its fusion of technical excellence and street-ready aesthetics continues to push the boundaries of what athletic footwear can represent—bridging the worlds of sport, style, and innovation.