Casablanca is a Paris-based luxury fashion label founded in 2018 by French-Moroccan designer Charaf Tajer, known for its elegant fusion of sportswear and haute couture. The brand embodies a vibrant aesthetic inspired by leisure, travel, and cultural nostalgia—melding Mediterranean warmth with Parisian sophistication. Casablanca’s designs often feature silk shirts, tailored tracksuits, and colorful prints that evoke the golden age of après-sport luxury.
Drawing on Tajer’s Moroccan heritage and French upbringing, Casablanca celebrates craftsmanship and escapism, blending hand-drawn artwork, pastel tones, and fluid tailoring into a unique visual language. The brand captures the spirit of vacation glamour and optimism—where fashion meets art, architecture, and storytelling.
More than a label, Casablanca represents a modern interpretation of luxury that is emotional, youthful, and refined. Its collections reflect a world of elegance and joy, reimagining contemporary menswear through the lens of comfort, color, and timeless sophistication.
Casablanca
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