Concepts (CNCPTS) is a Boston-based boutique and lifestyle brand founded in 1996, renowned for its creative collaborations and cultural storytelling. Known for its deep ties to sneaker culture and streetwear, Concepts merges fashion, art, and design into a unified experience. Its ability to reimagine iconic footwear — particularly through partnerships with Nike, New Balance, and Asics — has made it one of the most respected names in global street fashion.
Each Concepts collaboration is built around a narrative, combining unique colorways, materials, and inspirations drawn from music, travel, and social movements. The brand’s bold design language and attention to detail have earned it a cult following among collectors and creatives alike.
Today, Concepts represents the perfect balance of innovation and storytelling. It continues to push the boundaries of retail and design, redefining what it means to create products that are not only stylish but deeply connected to culture.
CNCPTS / Concepts
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