New Era

New Era is a globally recognized headwear and lifestyle brand celebrated for its craftsmanship, authenticity, and deep connection to sports culture. Founded in 1920 in Buffalo, New York, the brand began as a family-owned cap company before becoming the official on-field supplier for Major League Baseball. Over the decades, New Era has expanded its reach across the NFL, NBA, and global fashion scenes, solidifying its status as the world’s premier cap manufacturer.

Known for its signature 59FIFTY fitted cap, New Era has become a cornerstone of streetwear and sports fashion. Its collaborations with artists, designers, and brands — including Supreme, Fear of God, and KITH — have redefined what headwear represents, turning it into a powerful form of identity and self-expression. Each piece combines high-quality materials with cultural relevance, making New Era both timeless and trendsetting.

New Era represents heritage, creativity, and community. It bridges the worlds of sports, fashion, and lifestyle, empowering wearers to showcase their passions with pride. From stadiums to city streets, New Era remains an enduring symbol of authenticity and modern style.