Prada

Prada is an Italian luxury fashion house founded in 1913 by Mario Prada, renowned for its avant-garde vision, refined craftsmanship, and intellectual approach to style. Initially specializing in fine leather goods, Prada rose to prominence for its impeccable quality and minimalist elegance. Under the creative direction of Miuccia Prada since the late 1970s, the brand transformed into a global symbol of innovation and modern luxury.

Miuccia Prada’s influence brought a unique blend of art, irony, and sophistication to the brand—challenging conventions with understated yet powerful designs. The use of technical fabrics like nylon, once considered unconventional in luxury fashion, became a Prada signature, redefining what high-end fashion could be. Prada’s ready-to-wear collections often explore themes of intellect, gender, and identity, combining architectural silhouettes with subtle rebellion.

Today, Prada stands at the intersection of tradition and futurism, maintaining its heritage while continuously pushing creative boundaries. Its collaborations, runway shows, and cultural projects reflect a brand deeply rooted in both design excellence and artistic expression. Prada’s influence extends beyond fashion—shaping contemporary culture as a symbol of innovation, thought, and timeless sophistication.