Sour Patch Kids

Sour Patch Kids is an iconic candy brand known for its playful slogan, “Sour. Sweet. Gone.” — a perfect reflection of its tangy-to-sweet taste experience. Originally created in the 1970s, the candy quickly became a pop-culture staple, beloved for its mischievous branding and bold fruit flavors. Its unique texture and instantly recognizable shape have made it a favorite among all generations.

Beyond candy, Sour Patch Kids has become a lifestyle phenomenon, inspiring collaborations with brands in fashion, gaming, and entertainment. Its vibrant colors and irreverent personality translate seamlessly into apparel and collectibles that celebrate youthful fun and individuality. The brand’s playful identity has earned it a strong presence in both nostalgic and modern markets.

More than a candy, Sour Patch Kids represents creativity, rebellion, and the joy of self-expression. By embracing humor and nostalgia, it connects with fans on emotional and cultural levels. Whether in stores, campaigns, or crossovers, Sour Patch Kids continues to embody the sweet side of sour with timeless appeal.