Staple—also known as Staple Pigeon—is a New York–based streetwear brand founded by Jeff Staple in 1997. Rooted in the creative energy of NYC, the brand is best known for its signature pigeon logo, symbolizing resilience, adaptability, and urban life.
Staple gained worldwide recognition with the release of the Nike SB Dunk Low “Pigeon” in 2005, an event that helped define modern sneaker culture. The brand’s collections blend streetwear, art, and social commentary, emphasizing storytelling and authenticity.
Staple / Pigeon represents the heart of independent creativity—bridging design, culture, and community while remaining true to the grit and ingenuity of New York City.
