UNDFTD / Undefeated

Undefeated (UNDFTD) is a Los Angeles–based streetwear and sneaker boutique founded in 2002 by James Bond and Eddie Cruz, celebrated for its deep roots in sneaker culture, sports heritage, and military-inspired design. The brand quickly became a global symbol of athletic street style, bridging the worlds of performance and fashion.

Undefeated is best known for its collaborations with Nike, Jordan Brand, Converse, adidas, and BAPE, producing some of the most sought-after sneakers and apparel in history—including the Undefeated x Air Jordan 4, Air Max 97, and Kobe Protro 1. Its signature five-strike logo represents resilience and triumph, embodying the spirit of competition and perseverance.

Undefeated stands as a pillar of modern streetwear—representing strength, authenticity, and cultural influence. Its blend of sports aesthetics, military precision, and lifestyle design continues to inspire a generation of athletes, collectors, and creators worldwide.

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Let customers speak for us

from 4239 reviews

I was worried but relieved at the same time.

I was worried a little because my shoes had not showed up or had any information about delivery. But the delivery date popped up and when I received my shoe they were great. So thank you and hope we can do business again. Great company.

Anonymous

Air Jordan 12 Retro 'Taxi' (2025)

12/14/2025

Love

Jeff M.

Air Jordan 12 Retro 'Taxi' (2025)

12/13/2025

Love love

Love love love💙💙

Anonymous

Air Jordan 4 Retro 'Black Cat' (2025)

12/12/2025

Fire

Fire, the colors pallet is way more vibrant than shown online. Must have for a sneaker ahead highly recommend.

Daddy T.

Air Jordan 1 Retro Low OG x Zion Williamson 'Voodoo Alternate' (2025)

12/08/2025

Quality of the

Quality of the shoe

DALE T.

Air Jordan 1 Retro Low OG x Zion Williamson 'Voodoo Alternate' (2025)

12/04/2025

Flawless

Flawless 🔥🔥🔥

Malik D.

Air Jordan 3 Retro 'Black Cement' (2024)

12/03/2025

Pink 5s

Nice shoe would definitely recommend this for any Jordan person

Kenneth T.

Air Jordan 5 Retro OG '35th Anniversary / Medium Soft Pink' (2025)

11/26/2025

Great kicks! Excellent quality

Great kicks!
Excellent quality, very high end sneaker.
I just wish the communication was better. Took 2 months to receive. I understand the challenging environment for shipping and receiving items overseas, but you guys need to step up yourdialog with your customers. Specially repeat customers spending thousands on your product.
Overall, great shoe. Customer service needs improvement.

Emmanuel B.

Air Jordan 4 Retro OG SP x UNDFTD / Undefeated 'Deep Green' (2025)

10/31/2025

Jordan 1 starrfish

The order came in quick and the shoes are fire. I can complain about this order. I am really happy about it..

Edmund G.

Air Jordan 1 Retro High OG 'Starfish' (2022) (Womens)

10/23/2025

Smooth ordering process and excellent service!

J D.

SOLE SERIOUSS

10/16/2025