Supreme, a high-end streetwear brand, expanded its apparel line a long while ago. It continues to partner with popular brands and unveils a variety of accessories from time to time. The latest on its list for the Spring/Summer 2022 accessories collection is the Supreme B & O speaker. Collaborating with the luxury brand Bang & Olufsen, Supreme released this portable speaker at its retail locations and online shop on 1 July 2022. Let’s see what makes the recent Supreme x Bang & Olufsen collaboration unique and see if it’s worth the hype.
Two engineers Peter Bang and Svend Olufsen started the brand Bang & Olufsen in 1925 in Denmark. Their first product launch was Eliminator for the radio in 1927. Today, it has diversified into luxury consumer electronics and designs high-end speakers, headphones, lifestyle audio products, and television sets. Today, its innovative and progressive audio products are sold all over the world in Band & Olufsen mono-branded and multi-branded stores. It is collaborating with brands to reach new markets. One of its successful partnerships is with Supreme. It first partnered with Supreme in 2017 to release the Supreme B&O speaker (P2 wireless model). It is collaborating with the popular lifestyle brand once again to release the Supreme x Bang & Olufsen Beosound Explore speaker range.
Once a small skateboard store in New York and now a billion-dollar company in fashion & lifestyle, Supreme under-produces items to sell, hyping up its prices in the huge resale market. Founded in 1994 by James Jebbia, Supreme started as a skateboard shop in Manhattan selling even hoodies and sweatshirts aimed to capture the flourishing skate market in New York. The 2000s saw the emergence of pop culture and Supreme was ready with its limited-edition releases of streetwear and skateboards. What hyped its products were its collaboration with popular brands such as Nike, The North Face, Antihero, Louis Vuitton, Swarovski, Skittles, and even Mortal Kombat. It has partnered with brands from a diverse product range to release hundreds of products from chapsticks and mac and cheese to dirt bikes and Airstream trailers. Browse through the Supreme collection at Sole Seriouss, the best online sneaker store that stocks branded shoes, streetwear & accessories.
Fans are ready to pay three times the retail price for any Supreme accessories or lifestyle products such as Supreme t-shirts and Supreme jackets. For them, its value extends beyond the brand. It is an obsession and an entire culture of its own. Supreme’s limited releases and attitude have pushed the brand far beyond its competitors.
Collaborations, clearly, are going nowhere. For Supreme, it’s an opportunity to occupy as many subcultures as possible and they pick the most authentic brands to do that. With Supreme x Bang & Olufsen collaboration, it is a win-win for both brands as they can penetrate the customer base of each other. The first collaboration of Supreme with Bang & Olufsen was in 2017 for Supreme B&O Speaker (P2 Wireless). They joined forces again in 2022 by releasing the Supreme x Bang & Olufsen Beosound Explore Limited Edition Speakers.
Part of the Spring/Summer 2022 accessories collection, the Supreme x Bang & Olufsen Beosound Explore speakers come in two colors, “Supreme Red” and “Black Anthracite”.
The Supreme B & O speaker has a scratch-resistant, waterproof Type 2 anodized aluminum body and a durable rubber base. It comes with Bluetooth and boasts of 27 hours of playtime making it perfect for all-day use. This speaker is portable and lightweight. It is great to accompany you for summer hangouts, beaches, park trips, outdoor trips, trekking, and BBQs.
The branding is with the Supreme logo in white wrapped across the speaker and the laser-engraved Bang & Olufsen motif on the aluminum grill for contrast.
The Supreme B & O speaker was released on 1 July 2022 as a part of the Spring/Summer 2022 accessories collection. As with every release, it was made available at Supreme’s retail stores and on its online web store. Since Supreme releases only a few of these, it’s hard to buy them at retail rates. However, you can source them from Sole Seriouss, the best online sneaker store in the U.S. This store stocks streetwear, electronics, and collectibles apart from branded sneakers.
Buy Supreme accessories online at Sole Seriouss. From Supreme sweatshirts to Supreme tops, you’ll find everything in the Supreme collection section. Also, it stocks accessories such as Supreme stickers, Supreme headwear, or Supreme bags. Browse through the extensive Supreme collection now and shop confidently knowing every item is 100% authentic and brand new guaranteed.
