The sensational popularity of the Air Jordan 4

The sensational popularity of the Air Jordan 4

Feb 08, 2022

Every successive Air Jordan model has seen resounding success, especially the ones Michael Jordan wore during his matches. Even after more than 25 years since the launch of these Air Jordan sneakers for men, they still sell out when launched in new colorways.

Today, we’ll talk about the Air Jordan 4, a sneaker first used and released in 1989, and how these sneakers have gotten so famous.

All about the Air Jordan 4

Designed by Tinker Hatfield, the Air Jordan 4 debuted in 1989 when Michael Jordan wore them for the NBA all-star game in Houston. This was the second shoe designed by Tinker for Nike and was quite similar to the earlier Air Jordan 3 model. Upon release, four colorways were available- ‘Black Cement’, ‘White Cement’, ‘Military Blue’ and ‘Fire Red’.

These kicks came with Nike’s signature Air Max cushion, an enlarged tongue, and was the first sneaker to come with netting on the upper along with plastic lace eyelet wings for a weight reduction. The Air Jordan 4 will always be remembered for ‘The Shot’ where Mike scored the last basket to win against the Cleveland Cavaliers.

Out of the entire Air Jordan 4 Collection,  the Air Jordan 4 is one model that saw the most popularity. Initially only available at launch, they were re-released in 1999 and came with different colorways thereafter.

8 most popular Air Jordan 4 colorways

Union LA x Air Jordan 4 Retro


This retro, a collaboration between the Los Angeles retailer and Air Jordan, comes with a distinguishable silhouette that includes a black suede upper, flipped down the tongue, and translucent wings. Released in August 2020, these shoes sold out within minutes.

Air Jordan 4 Toro Bravo


Launched in 2013, these kicks came out with a predominantly red upper with black detailing. The white midsole and grey outsole completed this unique silhouette.

Air Jordan 4 Retro White Cement

This classic silhouette debuted in 1989. It comes with a white, black, and speckled ‘Cement’ colorway that stands out from the rest. These also come with Nike Air marking at the heel.

Air Jordan 4 Black Cat

This 2020 released colorway came with an all-black silhouette keeping the DNA of the Air Jordan 4 intact. The Jumpman logo comes on the tongue in grey.

Air Jordan 4 Lightning

This retro colorway comes with classic Air Jordan 4 design cues like a durabuck upper with grey eyelets and black panels and Jumpman branding on the shoe’s tongue and elsewhere.

Air Jordan 4 Retro Bred

This sneakerhead favorite silhouette came with a colorway that added some style to the look. These kicks, launched in 2019, came with a unique NIKE AIR branding on the heel tab.

Air Jordan 4 Fire Red

Launched recently in November 2020, these kicks come with a classic colorway that Air Jordan had launched in 1989. It comes with a white leather upper along with black and red design components for an amazing look.

Air Jordan 4 Retro Red Thunder


Launched in January 2022, these kicks come with a stark black and red colorway. Rumors were rife of its impending release since March 2021 and it eventually released in January 2022 after much delay. Sneakerheads and sneaker influencers have gone all out showing ways to style these sneakers in the best way possible. No wonder why many people are planning to pre-order Air Jordan 4 Retro Red Thunder sneakers online considering the heavy demand for these limited-edition sneakers. Though its predecessor, the Air Jordan Thunder 4 has been retroed earlier, this is the second time Air Jordan and Nike have given a name to a brand new Air Jordan 4 silhouette.

In Conclusion

Michael Jordan has made the Air Jordan 4 one of the best-retroed sneakers of all time. These shoes aren’t only for basketball, they are an important asset and fashion accessory for their owners.

If you want to get yourself one, pre-order them at the Best Online Sneaker Store.

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