25 years in China! Yes, the Jordan brand celebrates its twenty-fifth year of entry into this country through a special edition release of Air Jordan 12.
With domestic brands such as Anta, Li-Ning, and Xtep gaining a stronghold in the Chinese market, Nike is seeing a steady dip in its sneaker sales in this country. But it still has a stronghold in digital sales and it is leaving no stone unturned to recapture the retail sneaker segment. A step in this direction is the release of the Air Jordan 12 Low “25 Years In China” celebrating the same as well as sponsoring the popular Dongdan streetball tournament 2022. Let’s see what is in store for the new Air Jordan sneakers for men.
In addition to Air Jordan celebrating 25 years in China, another aspect of this sneaker is Jordan’s association with the Dongdan streetball tournament. Beijing’s answer to NYC’s Rucker Park and Paris’s QUAI 54, Sunset Dingdan Streetball Tournament is the go-to event for basketball players across China. This Jordan-sponsored summer match sees the brand releasing new dedicated sneakers celebrating the event. In 2021, it released a collection consisting of Air Jordan 6 Low, an Air Jordan 35 Low, and a pair of Jordan Hydro slides.
This year is a bit different as it also marks Jordan’s 25 years of entering the Chinese market. In 1997, when Jordan had made its initial entry into China, it released a few Air Jordan sneakers for men and Air Jordan 12 was one of them. Jordan had also released an Air Jordan 12 “Chinese New Year” amongst other models way back in 2017 when it celebrated its 20th year in China. The Air Jordan 12 Low “25 Years in China” is a true tribute to celebrate both events.
These are similar to the iconic Air Jordan 12 “Taxi” design by Tinker Hatfield featuring the iconic white and black color scheme which is one of the top-selling sneakers of all time. However, rather than a complete retro look, Jordan has added some unique details to mark the special occasion. The new Air Jordan 12 is sharper than ever with a clean simple two-tone look. A white tumbled leather construction wraps the upper of the sneaker to be joined by black detailing on the midsole, outsole, mudguard, and inner liner.
The laces, the eye-stays, and the tongue are all in crisp white. A metallic-silver embroidered Jumpman logo is on the tongue followed by “TWO 3” stitched vertically down. The insole again has the Jumpman logo with the stylized “25” written underneath it. The base has a Zoom Air cushioned sole to provide traction and support for daily wear.
The right heel tag reads “Celebrating 25 years of Jordan in China” beneath the “Next Stop Dongdan Streetball Tournament” logo. The left heel tab reads “Jordan-Quality inspired by the greatest player ever” underneath the Jumpman logo. The number “23” is etched on both the heels below the tag honoring the legend.
But that’s not something unique about this sneaker. The highlight is yet to come.
A crystal-like holographic pattern travels across through the smooth patent leather mudguards and side panels. This beautiful contrast to the white leather upper is a standout feature and a must-have in your Air Jordan 12 collection.
Jordan Brand will be releasing this special edition of Air Jordan 12 Low inspired by the 96’s Tinker Hatfield’s iconic design on August 4th through its official website. The shoe comes in special packaging in a black box containing the Jumpman logo together with the “Next Stop Dongdan Streetball Tournament” logo.
The Air Jordans are the top-selling sneakers in China. Both the U.S. and Chinese Air Jordan fans will be waiting to cop these new arrival sneakers. So, getting one when it releases on 4 August is something that solely depends on your luck. But you have a chance if you book through Sole Seriouss, the best online sneaker store.
The process is simple. You go to the pre-orders section on their official Sole Seriouss website and search for this favorite Air Jordan sneakers for men. Select your size and pre-order by paying the amount. One benefit is it is 100% authentic. Another benefit is that this site allows you to pay for the sneakers in easy four installments.
Buy Air Jordan 12 Low “25 Years In China” at SoleSeriouss and ensure that you add one more prized sneaker to your Air Jordan 12 collection.
