Facetasm

Facetasm is a Japanese fashion brand founded in 2007 by designer Hiromichi Ochiai, celebrated for its bold experimentation, layered construction, and fearless approach to streetwear-meets-high-fashion design. The name “Facetasm” comes from the word “facet,” symbolizing the brand’s philosophy of exploring multiple dimensions of style, emotion, and identity.

Ochiai’s creations blend Tokyo’s vibrant street culture with avant-garde tailoring, often juxtaposing textures, patterns, and silhouettes to create looks that are both chaotic and harmonious. The brand has gained international recognition through collaborations with Nike, Coca-Cola, and Levi’s, as well as presentations at Paris Fashion Week.

Facetasm represents fearless creativity and emotional depth—challenging conventional fashion norms through a mix of rebellion, craftsmanship, and contemporary Japanese artistry.