Fear of God

Fear of God is an American luxury streetwear label founded by Jerry Lorenzo in 2013, known for its fusion of elevated minimalism, athletic inspiration, and religious undertones. The brand’s aesthetic blends the comfort of streetwear with the refinement of high fashion—using neutral tones, elongated silhouettes, and premium materials to create timeless, versatile pieces.

Fear of God’s layered styling and meticulous craftsmanship have earned it critical acclaim, as well as collaborations with Nike, adidas, and Ermenegildo Zegna. Its sub-label, ESSENTIALS, extends the brand’s philosophy to a broader audience with accessible, everyday staples that maintain the same minimalist DNA.

More than a fashion brand, Fear of God represents Jerry Lorenzo’s vision of faith, authenticity, and cultural elevation. It stands at the crossroads of spirituality, streetwear, and luxury—redefining modern American style through purpose and design integrity.