adidas by Model
adidas is a global sportswear giant founded in 1949 by Adolf “Adi” Dassler in Herzogenaurach, Germany, built on the vision of creating innovative athletic footwear to help athletes perform at their best. Known for its iconic three stripes logo, adidas has become synonymous with performance, heritage, and style—bridging the worlds of sport and streetwear seamlessly. Its early innovations in track shoes and soccer cleats revolutionized athletic competition and cemented the brand as a pioneer in sports technology.
Over the decades, adidas has expanded into apparel, accessories, and lifestyle products that celebrate movement and creativity. Collaborations with artists, designers, and athletes—such as Kanye West (YEEZY), Pharrell Williams, Stella McCartney, and Yohji Yamamoto (Y-3)—have redefined what sportswear can represent, fusing performance engineering with cultural relevance.
Today, adidas stands as one of the most influential brands in the world, championing sustainability, inclusivity, and innovation. Its legacy is built on the idea that through sport, we have the power to change lives—continuing to inspire athletes, creators, and communities around the globe.
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