Nike is the world’s leading sportswear and lifestyle brand, synonymous with innovation, performance, and global influence. Founded in 1964 as Blue Ribbon Sports by Bill Bowerman and Phil Knight, it officially became Nike, Inc. in 1971—named after the Greek goddess of victory. The brand’s iconic Swoosh logo and “Just Do It” slogan embody ambition, movement, and excellence.

Nike’s legacy is built on its ability to merge cutting-edge technology with cultural relevance. From the Air Max to Flyknit and Zoom innovations, Nike continually redefines athletic performance and design. Collaborations with legends such as Michael Jordan, Virgil Abloh, and Travis Scott have elevated its presence in fashion, art, and streetwear.

Beyond apparel and footwear, Nike represents empowerment, creativity, and progress. Its global community-driven initiatives and sustainability efforts reinforce its mission to inspire every athlete—defined simply as anyone with a body—to reach their highest potential.

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