Air Jordan 1 Lost and found: A modified pre-loved silhouette

When it comes to the Air Jordan 1, these shoes are much loved and quite well known for the various colorways that have been released over the years. Though there is still demand the retro version, Air Jordan still releases new colorways to add to the Air Jordan 1 collection. One reason they do this is to maintain the hype and popularity of these shoes that first launched more than three decades ago. 

How Air Jordan keeps the AJ1 consistently popular?

Intrinsically, the Air Jordan 1 is just a regular retro silhouette that has nothing special about it. There are many advanced Nike shoes and Air Jordan sneakers for men that are much better than the Air Jordan 1s both in design and athletic performance. In fact, the Air Jordan 1s (and the ton of counterfeit AJ1s flooding the market) available in the market are so commonplace that almost no one would take a second look at these shoes. Yet, sneaker fans wait with bated breath for the latest designer Air Jordan 1s and are ready to pay big bucks to cop a pair of limited edition Air Jordan 1 silhouettes.

Why? Because Nike has used smart marketing tactics to keep older silhouettes like the Air Jordan 1 consistently popular. They know that older silhouettes like the Air Jordan 1 will not get them much revenue if there was nothing special added to it. Nike has made Air Jordan’s the top-selling sneakers by making them a type of blank canvas, where independent designers, celebrities, brands, and other concepts in popular culture are used to create unique silhouettes. Though the Air Jordans initially got popular due to Michael Jordan’s consistent success on the basketball court, Nike knew that they cannot depend on Mike alone to sell older silhouettes. This marketing strategy, along with the low quantities released of new silhouettes, makes the Air Jordan 1s the top-selling sneakers in their categories.

Now, Nike is revisiting the past with a slightly modified colorway of the original Air Jordan 1.

All about the Air Jordan 1 Lost and Found

This silhouette was earlier known as ‘Chicago Reimagined’. It has a very vintage feel to it, with a clean white leather base accented by red overlays across the upper. At the collar, you have a cracked black leather material. The Swoosh, too, comes in black. Finally, there are white midsoles and contrasting red outsoles.

Where and when can you buy Air Jordan 1 Lost and Found?

As is with all Air Jordan releases, if you aim to Buy Air Jordan 1 Retro High OG 'Chicago Lost & Found' you can get it at the official online store or select retailers. Sneakerheads are waiting with bated breath to buy these limited edition kicks that drop on November 19. Taking advantage of this, opportunistic resellers usually get the lion’s share of the stock whenever they are dropped. These shoes eventually end up being sold on the grey market for more than twice their original price.

Air Jordan 1 Lost and found

However, there is a way you could cop these kicks without turning to the grey market. The best online sneaker store stocks shoes like the Air Jordan 1 Lost and Found for some time after the drop too. What’s more, you can buy these shoes in installments. There is practically no other website that offers 100 percent authentic Air Jordans at a realistic price. Register for the sale today!