Why do most of Kanye West’s Yeezy sneakers sell out within minutes? Is it only because of Kanye’s popularity? Or is it because of the design? Well, most sneakerheads agree; it is a mix of both. To the uninitiated, the first impression of most Yeezy shoes is these strange-looking shoes that look over-the-top with their design. However, many first-time users swear by the comfort, fit, and usability of these sneakers. So much that many try to buy Yeezy runners and other Yeezy sneakers whenever dropped online.
Kanye West is a self-made man. He started his career as a producer, creating rapping beats for local artists in the 1990s. He gradually rose to become a successful rapper, even though many record labels were hesitant to sign him up.
Nevertheless, he rose the ranks, his music got him critical acclaim, and he had established himself as one of the best rappers in the world.
Alongside this, Kanye also invested in a fashion label and forayed into shoe design. In 2013, he partnered with Adidas for his Yeezy Boost shoe brand.
The first model sold out within minutes, later models too had the same impact. This was primarily due to Kanye’s popularity and the brand’s strategy of releasing a limited quantity of shoes. For the youth, wearing a Yeezy became a status symbol, and its limited availability in the market meant it sold for ten times its value on the gray market.
Yeezy footwear is so popular, that people go to great lengths to get a pair, even if they look weird or funny. Kanye has a say in every design of his Yeezy line of shoes; some people buy Yeezy shoes just because its name is associated with Kanye. As is the case with the Yeezy Foam Runner and Yeezy Knit Runner, people choose Yeezy over others even though the shoes are ridiculed online. Many people have given various names to them- some calling them ‘pork buns’ while others comparing the Yeezy Foam Runners to crocs, calling them the ‘rich man’s crocs’. Despite these negative reviews, Kanye’s popularity has made the Yeezy shoes an aspirational purchase, making people buy these Adidas shoes for men online from any source. (The fakes available online are an entirely different matter).
Released rather suddenly in September 2021, the Adidas Yeezy Knit Runner is basically Foam Runners minus the foam. When the first teaser was released, critics slammed Kanye, accusing him of ‘stealing Mickey Mouse’s shoes’.
A unisex shoe, these knit runners were released with a yellow ‘Sulfur’ colorway. These minimalistic shoes come sans laces and with their shoe size written on the ankle, a highly unusual move. The rubber outsole blends in well with the knit upper, so much that these kicks look like they have been made out of a single material.
Nevertheless, these funky shoes have become massively popular, selling out within minutes. Those that own these say they are super-comfortable and snug; some say they are the biggest asset they own.
The Yeezy Knit Runners and Foam runners are quite different from the other Yeezy line of shoes. Yet, their popularity has soared thanks to Adidas’ focus on quality and the designing genius of Kanye West and his team at Yeezy. In fact, regardless of your choice to buy Yeezy Knit Runner or any other Yeezy shoes, the brand itself has made the shoes some of the world’s most desired footwear. The Yeezy brand value is so high that some buy its shoes, not for personal use but to resell them later for a profit.
It is quite difficult to lay your hands on Yeezy branded shoes, except if you choose to buy them from the best online sneaker store. Here at Sole Seriouss, we bring to you the best of Yeezy when they aren’t available elsewhere.
Visit Sole Seriouss if you are looking to buy Yeezy shoes like the Adidas Yeezy Knit Runner 'Sulfur' or you can also pre-order Adidas Yeezy Knit Runner 'Stone Carbon'.
