UGG is a lifestyle brand founded in 1978 by Brian Smith, an Australian surfer who introduced sheepskin boots to the U.S. market. Known for its plush comfort and relaxed California style, UGG evolved from surf culture staple to luxury casualwear icon.
The brand’s signature sheepskin footwear has expanded into outerwear, accessories, and collaborations with designers like Telfar, Palm Angels, and Y/Project, reimagining the classic silhouette for a new generation.
UGG represents comfort and authenticity—merging laid-back luxury with timeless appeal, making it a global symbol of warmth and effortless style.
