Yeezy Boost 350 V2: How Kanye West and Adidas keep the Yeezy hype alive

Yeezy Boost 350 V2: How Kanye West and Adidas keep the Yeezy hype alive

Mar 15, 2022

Sneakerheads in 2022 are already looking forward to this new Yeezy drop. Kanye West and Adidas are now releasing a new colorway of the Yeezy Boost 350, a shoe first released in 2015. As is with other branded shoes, those who intend to Buy Yeezy Boost 350 are waiting with bated breath for the 5th of March, when Adidas and Yeezy release the Adidas Yeezy Boost 350 V2 in the ocean-waves inspired colorway.

All about the Adidas Yeezy Boost 350 V2

The first Adidas Yeezy Boost 350 V2 was launched in 2015. The first one launched was the grey and orange ‘Beluga’ colorway. These kicks came with Adidas’ patented Primeknit material upper with rib-like mold outsoles. Inside these rib-like ‘cages’ were another Adidas signature material- Boost foam in the midsole.

The Yeezy Boost 350 V2 isn’t a conventional sneaker. It has a silhouette that is recognizable from afar, making it one of the most sought-after sneakers.

How re-releases and new colorways help maintain demand

Ever since Kanye West partnered with Adidas, the demand for the latest Yeezy shoes has skyrocketed. For the Yeezy line of shoes, Adidas follows a low volume, consistent releases strategy. This means those Yeezy fans who aim to buy Adidas shoes online can do so only when Adidas decides to drop new colorways or re-release existing colorways online and offline.

To be fair, Adidas uses a lottery system (Adidas Confirmed App) where prospective customers can give their details for a highly expected drop. When the sneakers are dropped, the Confirmed app chooses customers at random. This system is also used in the few retail shops that release the latest Adidas Yeezy drops.

Adidas positions its shoes for a select audience. To ensure their continued interest, Adidas Yeezy shoes are re-released or come in new colorways for sneakerheads to buy. Due to the low quantities available, there is a big grey market. Dedicated sites resell new Adidas shoes for many times their original price. So much is the craze that some people buy these shoes as an investment, only to be auctioned off online for a tidy profit.

How sneaker fanatics are spoilt for choice

Even though there is so much demand, Adidas Yeezy faces stiff competition from its bigger rival, Nike’s many sub-brands, including Air Jordans. Nike also uses a similar strategy of selling a few units after a scheduled drop. The way the competition goes is this- When one brand teases a new colorway or re-release, they usually do not mention the sneaker drop date- they secretly wait for the other to set a date for timing the drop strategically.

For prospective customers, this means they can either wait for the latest Adidas Yeezy drop or switch brand loyalties and choose the next sneaker from the latest release, irrespective of the brand. Yet loyal Adidas sneaker fanatics try their best to get hold of the latest Adidas shoes like the Adidas Yeezy Boost 350 V2. 

Not all sneakers get the same amount of hype; some are available much after the drop.

Yet, many yearn for an alternative. Many want to buy the latest Adidas Yeezy kicks but do not have the time to wait for the drop. Here is where you can consult the best online sneaker store where you can find rare colorways and silhouettes at competitive prices. Do check out the Sole Seriouss today and make your purchase before stocks run out!

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