ASSC / Anti Social Social Club

Anti Social Social Club (ASSC) is a Los Angeles–based streetwear brand founded by Neek Lurk in 2015. The label rose to prominence through its blend of irony, exclusivity, and emotional expression—often featuring phrases centered on loneliness, detachment, and introspection. Its instantly recognizable logo and minimalist designs have made it a staple in contemporary streetwear culture.

ASSC’s limited releases and online-only drops create a sense of scarcity that fuels hype and desirability among collectors. The brand’s collaborations with global names like Playboy, Hello Kitty, and DHL further reinforce its ability to merge pop culture with fashion commentary.

More than just apparel, Anti Social Social Club represents a modern reflection of internet-age identity—where fashion becomes a statement of mood, attitude, and digital culture. Its success lies in its ability to connect emotional storytelling with the aesthetics of exclusivity and rebellion.