Billionaire Boys Club (BBC), founded in 2003 by Pharrell Williams and Nigo, is a pioneering streetwear brand that bridges the gap between luxury and urban culture. With its iconic astronaut logo and “Wealth is of the heart and mind, not the pocket” motto, the brand promotes individuality, creativity, and the pursuit of passion. BBC’s fusion of Japanese craftsmanship and American street style redefined the streetwear landscape of the early 2000s.
The brand’s collections combine bold graphics, premium fabrics, and playful yet sophisticated aesthetics. BBC became a symbol of hip-hop’s evolution into fashion, influencing global trends and shaping the culture of modern streetwear.
Today, Billionaire Boys Club stands as a legacy brand that continues to innovate while staying true to its roots. It celebrates imagination, inclusivity, and the belief that success begins with self-expression and authenticity.
Billionaire Boys Club
![Billionaire Boys Club 'Flocked Print' Crewneck Sweatshirt Black / Red (Flagship Exclusive) | SOLE SERIOUSS [1]](//soleseriouss.com/cdn/shop/files/Billionaire-Boys-Club-Flocked-Print-Crewneck-Sweatshirt-Black-Red-Flagship-Exclusive-SOLE-SERIOUSS-1.jpg?crop=center&height=645&v=1763683578&width=645)
$170.00$160.00
![Billionaire Boys Club 'Flocked Print' Crewneck Sweatshirt Black / Red (Flagship Exclusive) | SOLE SERIOUSS [1]](http://soleseriouss.com/cdn/shop/files/Billionaire-Boys-Club-Flocked-Print-Crewneck-Sweatshirt-Black-Red-Flagship-Exclusive-SOLE-SERIOUSS-1.jpg?crop=center&height=645&v=1763683578&width=645)
Let customers speak for us
Trending Now 📈
$325.00 +
![Supreme x Hanes Cushion Crew Socks (1 Single Pair of Socks) White | SOLE SERIOUSS [1]](//soleseriouss.com/cdn/shop/files/Supreme-x-Hanes-Cushion-Crew-Socks-1-Single-Pair-of-Socks-White-SOLE-SERIOUSS-1.jpg?crop=center&height=645&v=1763593330&width=645)
$14.00
![Air Jordan 4 Retro 'Black Cat' (2025) | SOLE SERIOUSS [1]](//soleseriouss.com/cdn/shop/files/Air-Jordan-4-Retro-Black-Cat-2025-SOLE-SERIOUSS-1.jpg?crop=center&height=645&v=1764271607&width=645)
$365.00 +
![Supreme x Hanes Cushion Crew Socks (1 Single Pair of Each Socks) Black and White | SOLE SERIOUSS [1]](//soleseriouss.com/cdn/shop/files/Supreme-x-Hanes-Cushion-Crew-Socks-1-Single-Pair-of-Each-Socks-Black-and-White-SOLE-SERIOUSS-1.jpg?crop=center&height=645&v=1764809904&width=645)
$28.00$26.00
![Supreme x Hanes Cushion Crew Socks (1 Single Pair of Socks) Black | SOLE SERIOUSS [1]](//soleseriouss.com/cdn/shop/files/Supreme-x-Hanes-Cushion-Crew-Socks-1-Single-Pair-of-Socks-Black-SOLE-SERIOUSS-1.jpg?crop=center&height=645&v=1763593328&width=645)
$14.00
![Air Jordan 12 Retro 'Taxi' (2025) | SOLE SERIOUSS [1]](//soleseriouss.com/cdn/shop/files/Air-Jordan-12-Retro-Taxi-2025-SOLE-SERIOUSS-1_232dba8e.jpg?crop=center&height=645&v=1763691301&width=645)
$240.00 +
![Air Jordan 4 Retro 'Black Cat' (2025) (GS) | SOLE SERIOUSS [1]](//soleseriouss.com/cdn/shop/files/Air-Jordan-4-Retro-Black-Cat-2025-GS-SOLE-SERIOUSS-1.jpg?crop=center&height=645&v=1764271644&width=645)
$220.00 +
$265.00 +
![Supreme x Hanes Cushion Crew Socks (1 Single Pair of Socks) White | SOLE SERIOUSS [1]](http://soleseriouss.com/cdn/shop/files/Supreme-x-Hanes-Cushion-Crew-Socks-1-Single-Pair-of-Socks-White-SOLE-SERIOUSS-1.jpg?crop=center&height=645&v=1763593330&width=645)
![Air Jordan 4 Retro 'Black Cat' (2025) | SOLE SERIOUSS [1]](http://soleseriouss.com/cdn/shop/files/Air-Jordan-4-Retro-Black-Cat-2025-SOLE-SERIOUSS-1.jpg?crop=center&height=645&v=1764271607&width=645)
![Supreme x Hanes Cushion Crew Socks (1 Single Pair of Each Socks) Black and White | SOLE SERIOUSS [1]](http://soleseriouss.com/cdn/shop/files/Supreme-x-Hanes-Cushion-Crew-Socks-1-Single-Pair-of-Each-Socks-Black-and-White-SOLE-SERIOUSS-1.jpg?crop=center&height=645&v=1764809904&width=645)
![Supreme x Hanes Cushion Crew Socks (1 Single Pair of Socks) Black | SOLE SERIOUSS [1]](http://soleseriouss.com/cdn/shop/files/Supreme-x-Hanes-Cushion-Crew-Socks-1-Single-Pair-of-Socks-Black-SOLE-SERIOUSS-1.jpg?crop=center&height=645&v=1763593328&width=645)
![Air Jordan 12 Retro 'Taxi' (2025) | SOLE SERIOUSS [1]](http://soleseriouss.com/cdn/shop/files/Air-Jordan-12-Retro-Taxi-2025-SOLE-SERIOUSS-1_232dba8e.jpg?crop=center&height=645&v=1763691301&width=645)
![Air Jordan 4 Retro 'Black Cat' (2025) (GS) | SOLE SERIOUSS [1]](http://soleseriouss.com/cdn/shop/files/Air-Jordan-4-Retro-Black-Cat-2025-GS-SOLE-SERIOUSS-1.jpg?crop=center&height=645&v=1764271644&width=645)
