Fragment Design is a Japanese brand and creative studio founded by Hiroshi Fujiwara, often referred to as the “Godfather of Streetwear.” Established in the early 1990s, Fragment serves as a platform for Fujiwara’s collaborations and minimalist design philosophy that blends street culture with high fashion.
The brand is renowned for its subtle lightning bolt logo and understated aesthetic, often appearing in collaborations with Nike, Jordan, Louis Vuitton, and Moncler. Each project reflects Fujiwara’s influence on global design, music, and culture.
Fragment Design represents precision, taste, and cultural connectivity—bridging the worlds of streetwear, luxury, and artistic innovation with effortless sophistication.
Fragment Design
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