Hot Wheels

Hot Wheels is a toy car brand created by Elliot Handler under Mattel in 1968, celebrated for its die-cast cars, racing tracks, and bold creativity. More than a toy, Hot Wheels became a cultural phenomenon through its vibrant designs, collectible models, and collaborations with carmakers and pop culture franchises.

The brand’s precision and imagination have made it a cornerstone of automotive play and collector culture. From racing competitions to life-sized custom vehicles, Hot Wheels has become synonymous with innovation and excitement.

Hot Wheels represents speed, imagination, and craftsmanship—bridging childhood nostalgia with the artistry of car culture.

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