Other ASICS

ASICS is a Japanese sportswear brand founded in 1949 by Kihachiro Onitsuka, originally established as Onitsuka Co., Ltd. The name ASICS derives from the Latin phrase “Anima Sana In Corpore Sano,” meaning “A Sound Mind in a Sound Body,” which reflects the brand’s philosophy of promoting holistic well-being through physical activity. ASICS quickly became known for its technical innovation, performance-oriented footwear, and commitment to athlete-driven design.

Renowned for pioneering running technology, ASICS developed signature features such as GEL cushioning, FlyteFoam midsoles, and advanced stability systems that revolutionized comfort and support in athletic footwear. The brand’s research facility, the ASICS Institute of Sport Science in Kobe, Japan, plays a central role in continuously improving biomechanics and performance innovation.

Today, ASICS stands at the intersection of performance and style, bridging sports functionality with lifestyle fashion. Through collaborations with designers and labels such as Kiko Kostadinov and Awake NY, ASICS has expanded its influence beyond athletics—cementing its status as a global leader in both sports performance and contemporary sneaker culture.