The North Face

The North Face is an American outdoor apparel and equipment brand founded in 1966 in San Francisco, named after the most challenging side of a mountain. The company is renowned for its durable, performance-driven gear designed for explorers, athletes, and adventurers. Its iconic products—like the Nuptse Jacket and Denali Fleece—have become symbols of technical excellence and outdoor culture.

While rooted in mountaineering and expedition heritage, The North Face has transcended its outdoor origins to become a fashion staple, embraced by streetwear and luxury communities through collaborations with brands like Supreme and Gucci.

The North Face represents exploration, resilience, and innovation—encouraging people to “Never Stop Exploring” both the outdoors and their own potential.

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