Wilson Smith III

Wilson Smith III is a pioneering footwear designer and innovator at Nike, known for shaping some of the brand’s most iconic silhouettes and bridging performance with design storytelling. Over his decades-long career, Smith has contributed to models such as the Air Max Uptempo, Air Jordan 16, and designs within the Nike Alpha Project, showcasing his mastery of form and function.

Smith is also celebrated for being one of Nike’s first African American footwear designers, paving the way for diversity and inclusion within the design industry. His work consistently reflects attention to proportion, user experience, and cultural relevance.

Wilson Smith III represents innovation and heritage—his visionary approach continues to influence modern sneaker design, inspiring new generations of creators to merge creativity, performance, and cultural storytelling.

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Let customers speak for us

from 4239 reviews

I was worried but relieved at the same time.

I was worried a little because my shoes had not showed up or had any information about delivery. But the delivery date popped up and when I received my shoe they were great. So thank you and hope we can do business again. Great company.

Anonymous

Air Jordan 12 Retro 'Taxi' (2025)

12/14/2025

Love

Jeff M.

Air Jordan 12 Retro 'Taxi' (2025)

12/13/2025

Love love

Love love love💙💙

Anonymous

Air Jordan 4 Retro 'Black Cat' (2025)

12/12/2025

Fire

Fire, the colors pallet is way more vibrant than shown online. Must have for a sneaker ahead highly recommend.

Daddy T.

Air Jordan 1 Retro Low OG x Zion Williamson 'Voodoo Alternate' (2025)

12/08/2025

Quality of the

Quality of the shoe

DALE T.

Air Jordan 1 Retro Low OG x Zion Williamson 'Voodoo Alternate' (2025)

12/04/2025

Flawless

Flawless 🔥🔥🔥

Malik D.

Air Jordan 3 Retro 'Black Cement' (2024)

12/03/2025

Pink 5s

Nice shoe would definitely recommend this for any Jordan person

Kenneth T.

Air Jordan 5 Retro OG '35th Anniversary / Medium Soft Pink' (2025)

11/26/2025

Great kicks! Excellent quality

Great kicks!
Excellent quality, very high end sneaker.
I just wish the communication was better. Took 2 months to receive. I understand the challenging environment for shipping and receiving items overseas, but you guys need to step up yourdialog with your customers. Specially repeat customers spending thousands on your product.
Overall, great shoe. Customer service needs improvement.

Emmanuel B.

Air Jordan 4 Retro OG SP x UNDFTD / Undefeated 'Deep Green' (2025)

10/31/2025

Jordan 1 starrfish

The order came in quick and the shoes are fire. I can complain about this order. I am really happy about it..

Edmund G.

Air Jordan 1 Retro High OG 'Starfish' (2022) (Womens)

10/23/2025

Smooth ordering process and excellent service!

J D.

SOLE SERIOUSS

10/16/2025