Through a foundation of timeless, classic, and luxury, A Ma Maniere of The Whitaker Group has been feverishly creating its voice and style in the retail business. The Maniere team hasn't failed to add a much-needed elegant luxury to the game, whether it's their "Hand Wash Cold" collection of Air Force 1s or their melding of premium and tech-wear with the Proto Max 720 or their footwear such as this newly revealed Air Jordan 3.
It's difficult for new Jordan Brand hues to steal the limelight away from retros, given Michael Jordan's on-court legacy and the personal memories associated with the sneaker shapes and colorways he wore at pivotal periods in his career.
The A Ma Maniére x Air Jordan 3 "Raised By Women," a fashionable early pick for Jordan Brand's greatest collaborative sneaker of 2021, is built around two key pillars: an ultra-clean color scheme and a compelling, meaningful backstory inspired by Black women.
Collaborations might be polarizing among dedicated fans, but let's be honest: the A Ma Maniére x Air Jordan 3 "Raised by Women" collaboration is a knockout. The AJ3 had never looked so nice with its aged-looking leather, worn-in-looking suede, and gorgeous color pallet. The collection is available at the best online sneaker store.
The Air Jordan 1 borrows luxury aspects from A Ma Maniére's boutiques, resulting in a fine vintage appearance similar to the AJ3.
In other words, if Nike made fine wines, they'd look something like this.
The 1's upper is made of sail cracked leather with burgundy accents on the ankle collar, liner, and medial and lateral textured Swooshes, following the same design language as the AJ3. With a co-branded tongue label, a custom-designed box, and a leather replica of the iconic Jordan hang tag, A Ma Maniére puts the finishing touches on the shoe.
The Nike Air Jordan 1 "Airness," like all of James Whitner's past collaborative endeavors, communicates an important message. It is motivated by the pride, power, influence, and tenacity of the Black community in the face of persistent adversity, exploitation, and injustice. The sneaker is designed to uplift and honor the Black community while simultaneously addressing the mechanisms that stymie its advancement.
"In the world of sneakers and fashion, holding up the mirror shouldn't always only display what you want to see, but perhaps what you should see," Whitner adds of this latest partnership. We must show the truth of our community's experiences and continue the challenging talks that will improve us all. These realities are encountered by Black communities daily, not just when they make the news. We must exhibit both sides; otherwise, we will not be doing our job and serving the culture and industry. When no one wants to talk about these concerns, we have to confront them."
Whitner and his team demonstrate how to combine product and purpose once more. A Ma Maniére, James Whitner's Atlanta-based boutique, is noted for fusing high-end luxury with a greater sense of purpose. The team dived into His Airness' folklore for its take on the Air Jordan 1 and came up with a design that lives up to the legend. Respecting the Air Jordan 1's beautiful heritage, James and his team kept their decorations to a minimum, providing a new degree of luxury to the shoe without compromising its original design or stance.
Overall, A Ma Maniére's and Jordan's latest collaboration is a regal representation and celebration of MJ's ongoing legacy.
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