Fly Streetwear

Fly Streetwear is a Shanghai-based sneaker and apparel boutique celebrated for its deep connection to Chinese street culture and the global sneaker community. Founded in 2002 by Jeff Han, Fly Streetwear became one of China’s first premium sneaker destinations — introducing rare releases and limited collaborations to an emerging market of collectors and enthusiasts. The brand’s influence stems from its ability to merge authentic street style with local creativity.

Over the years, Fly Streetwear has collaborated with major brands like Nike SB, most notably on the Nike SB Dunk Low “Gardenia,” a design inspired by Chinese flower markets and the symbolism of friendship and peace. These collaborations highlight the brand’s storytelling approach, blending cultural heritage with modern sneaker artistry. Fly Streetwear’s retail spaces and product drops embody a spirit of community, craftsmanship, and cross-cultural appreciation.

More than a retailer, Fly Streetwear represents the evolution of sneaker culture in Asia — where global trends meet local roots. Its dedication to authenticity, design, and collaboration continues to inspire sneakerheads worldwide. The brand stands as a bridge between East and West, uniting generations through fashion, creativity, and shared passion.