Guillaume “Gee” Schmidt is a French entrepreneur, creative director, and co-founder of Patta, one of Europe’s most influential streetwear brands. Based in Amsterdam, Patta was founded in 2004 by Gee Schmidt and Edson Sabajo as both a retail space and cultural platform celebrating sneakers, music, and community.
Gee’s leadership and creative direction helped shape Patta into a global force—bridging European street culture with global fashion through collaborations with Nike, Converse, and Vans. His work emphasizes authenticity, storytelling, and the empowerment of underrepresented voices in fashion and music.
Guillaume “Gee” Schmidt represents the soul of modern streetwear—blending creativity, entrepreneurship, and cultural awareness to build lasting community through fashion and identity.
Guillaume 'Gee' Schmidt
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