HOKA

HOKA, originally known as HOKA ONE ONE, was founded in 2009 by Nicolas Mermoud and Jean-Luc Diard, two former Salomon employees from France. The brand revolutionized the running world with its maximalist approach — oversized midsoles that delivered exceptional cushioning, stability, and comfort. Initially designed for endurance athletes, HOKA quickly became a global phenomenon embraced by runners, hikers, and everyday wearers.

Its distinctive, forward-thinking design challenges traditional footwear norms, emphasizing lightweight performance and biomechanical efficiency. The brand’s innovative technologies, such as Meta-Rocker geometry and Active Foot Frame construction, have made HOKA a leader in comfort-based performance footwear.

Today, HOKA stands as a symbol of modern innovation and inclusivity in athletic wear. Its commitment to performance and lifestyle design has redefined what comfort and speed can look like — inspiring people to “fly human fly.”