Horst Dassler

Horst Dassler was a German businessman and the son of Adolf “Adi” Dassler, founder of adidas. A visionary in sports marketing, Horst played a crucial role in transforming adidas into a global powerhouse by pioneering athlete endorsements and corporate sponsorships in international sports.

He founded ISL (International Sport and Leisure), which redefined the relationship between sports organizations and brands, and helped shape the modern commercialization of events like the Olympics and FIFA World Cup.

Horst Dassler represents innovation and strategic genius in sports business—bridging athletic performance with marketing to lay the foundation for today’s global sports industry.

Let customers speak for us

from 4235 reviews

Quality of the

Quality of the shoe

DALE T.

Air Jordan 1 Retro Low OG x Zion Williamson 'Voodoo Alternate' (2025)

12/04/2025

Flawless

Flawless 🔥🔥🔥

Malik D.

Air Jordan 3 Retro 'Black Cement' (2024)

12/03/2025

Pink 5s

Nice shoe would definitely recommend this for any Jordan person

Kenneth T.

Air Jordan 5 Retro OG '35th Anniversary / Medium Soft Pink' (2025)

11/26/2025

Great kicks! Excellent quality

Great kicks!
Excellent quality, very high end sneaker.
I just wish the communication was better. Took 2 months to receive. I understand the challenging environment for shipping and receiving items overseas, but you guys need to step up yourdialog with your customers. Specially repeat customers spending thousands on your product.
Overall, great shoe. Customer service needs improvement.

Emmanuel B.

Air Jordan 4 Retro OG SP x UNDFTD / Undefeated 'Deep Green' (2025)

10/31/2025

Jordan 1 starrfish

The order came in quick and the shoes are fire. I can complain about this order. I am really happy about it..

Edmund G.

Air Jordan 1 Retro High OG 'Starfish' (2022) (Womens)

10/23/2025

Smooth ordering process and excellent service!

J D.

SOLE SERIOUSS

10/16/2025