Icecream

Icecream is a streetwear and skate brand founded by Pharrell Williams and Nigo in 2004 as a sister label to Billionaire Boys Club (BBC). Known for its vibrant graphics, playful motifs, and luxury streetwear approach, Icecream merges skate culture with high-end design.

The brand’s signature imagery—like running dog graphics and colorful patterns—embodies fun, freedom, and creative youth energy.

Icecream represents joy, creativity, and individuality—standing at the intersection of skate, streetwear, and luxury culture.

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