Mishka

Mishka (pronounced Mee-shkah) is a New York–based streetwear brand known for its bold graphics, underground attitude, and distinct blend of art, music, and counterculture. Founded in 2003 by Greg Rivera and Mikhail Bortnik, Mishka built its identity around creativity and rebellion — becoming a cornerstone of the independent streetwear scene. The brand’s signature “Keep Watch” eyeball logo has become an emblem of individuality and defiance.

Mishka’s collections fuse elements of punk, hip-hop, and horror-inspired aesthetics with a playful yet subversive design language. Each piece channels the energy of Brooklyn’s creative underground, where art and streetwear collide. Known for limited releases and artist collaborations, Mishka represents authenticity and community within the evolving fashion landscape.

More than clothing, Mishka stands as a movement — celebrating freedom, experimentation, and cultural fusion. Its influence continues to shape global streetwear, resonating with those who live fearlessly and express themselves without boundaries. The brand’s creative edge and rebellious DNA ensure its lasting place in street culture history.