OVO (October’s Very Own) is a lifestyle and fashion brand founded by Drake, Oliver El-Khatib, and Noah “40” Shebib. Established in Toronto, OVO represents a fusion of music, culture, and design — blending minimalist luxury with urban sophistication. What began as a creative collective and record label has evolved into a global brand known for its signature owl logo, premium streetwear, and refined aesthetic.
OVO’s collections reflect a balance of exclusivity and accessibility, offering apparel, accessories, and collaborations that embody both luxury and cultural authenticity. The brand’s partnerships with Nike, Canada Goose, and the NBA showcase its ability to merge music-driven influence with global fashion appeal. Each piece exudes a sense of identity, confidence, and understated power.
OVO represents creativity, loyalty, and evolution. Rooted in Drake’s artistic vision and Toronto’s cultural energy, the brand has grown into a symbol of global influence. Whether through music, design, or lifestyle, OVO continues to shape contemporary culture with sophistication and purpose.
OVO
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