Rukus is a Louisiana-based skate shop and streetwear brand established in Baton Rouge, known for its deep ties to Southern skate culture and community-driven creativity. Founded by Craig McKee, Rukus has become a cornerstone of the local scene—blending skateboarding heritage with modern fashion sensibilities.
The brand gained global recognition through its highly coveted collaborations, including the Nike SB Dunk Low “Rukus Crawfish”, which paid homage to Louisiana’s vibrant food culture. Each project reflects authenticity, regional pride, and a passion for storytelling through design.
Rukus represents community, creativity, and culture—bridging the worlds of skateboarding, art, and local identity through distinctive, experience-driven design.
Rukus
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