Skittles is a fruit-flavored candy brand created in 1974 and currently owned by Mars, Inc. Famous for its colorful candy shells and tagline “Taste the Rainbow,” Skittles has become a global pop culture icon.
Its playful marketing, vibrant packaging, and instantly recognizable flavor experience have made it a favorite among all ages. Over the years, Skittles has embraced humor, creativity, and inclusivity in its branding, becoming synonymous with fun and self-expression.
Skittles represents joy, color, and individuality—encouraging people to embrace boldness and celebrate life’s playful side.
Skittles
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