SoleFly

SoleFly is a Miami-based sneaker boutique and brand known for its exclusive collaborations, limited releases, and deep cultural ties to both streetwear and sports. Founded by Carlos Prieto, Michael Jordan’s brother-in-law, the brand quickly gained recognition through its partnership with Jordan Brand, producing some of the most sought-after Air Jordan collaborations in the world. SoleFly embodies a fusion of South Florida’s vibrant lifestyle and high-end sneaker culture.

The brand’s releases often pay homage to Miami’s art, music, and multicultural roots — blending bold color palettes with refined design cues. Beyond its limited-edition sneakers, SoleFly curates a premium retail experience featuring top-tier streetwear, apparel, and lifestyle goods. Each drop reflects a story, whether inspired by local heritage or global sneaker culture.

SoleFly has become a symbol of exclusivity and authenticity, representing both community and craftsmanship. Its loyal following spans collectors, athletes, and creative enthusiasts who value storytelling through design. The brand continues to evolve as a leader in the modern sneaker boutique landscape.