The Hundreds

The Hundreds is a Los Angeles–based streetwear brand founded in 2003 by Bobby Kim (Bobby Hundreds) and Ben Shenassafar (Ben Hundreds). Built around the concept of community, storytelling, and California culture, the brand combines skate, surf, punk, and hip-hop influences into a distinctive, authentic aesthetic.

The Hundreds is not just a clothing label—it’s a media platform and cultural movement. Its “People Over Product” philosophy emphasizes connection and creativity, reflected in graphic-driven apparel, collaborations, and storytelling that highlight the diversity of street culture.

Today, The Hundreds remains a cornerstone of modern streetwear—representing authenticity, collaboration, and the evolution of community-driven fashion.

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